There are several reasons for sending a sponsorship request letter. Requesting participation in a fundraising event is the most common reason, but it can also be sent by a business that wants a sponsor for an event or by a student requesting help from a wealthy person for college tuition. A formal letter gives the person requesting an opportunity to make a professional request and state all the details and requirements in writing to avoid misunderstandings. It’s also important to clearly state that the sponsorship will be beneficial for the sponsor as well as the company or institution requesting.
Corporate Event Sponsorship
It is recommended to find sponsors that have an invested interest in the event. For example, if the event is for elementary school teachers, the organizers may find sponsors among companies that sell school supplies or teaching aids.
If the letter is from a business executive, he or she may offer benefits to the sponsor such as:
• The name of the sponsor and logo on promotional material and on the event website
• The sponsor may be acknowledged by the introductory speaker
• A representative of the sponsor may be invited to participate in the ceremony
• If applicable, the sponsor can be given a free booth or place for advertisements
If the letter is addressed to a company that has previously sponsored an event for the person requesting, the letter should start with an expression of gratitude and appreciation for their past help. It should also mention why they are asking again for sponsorship and give the details of the event. The sponsor may also be offered several levels of participation. The more support they give, the more exposure they’ll get. For example, a mention of the sponsor from someone speaking on the dais would require more sponsorship than placement of the company’s logo on the brochure.
The amount and kind of exposure the sponsor will get should be clearly stated. It should mention:
• The number of attendees
• The names of VIPs
• The expected publicity
• Income tax advantages if for a charitable institution
A sponsorship request letter that is sent for fundraising purposes needs to mention the name of the specific charity and give some information about what the charity does and how the requested money will be used.
A letter to an individual from a student who is requesting sponsorship for his or her education need not be very formal. However, it should still be polite and respectful and present the request very clearly.
The letter should be addressed to the correct person in the company. His or her name should be spelled correctly. It should begin with an introduction of the sender. The letter should then mention the event and make a formal request for the company to be a sponsor. It should also mention the amount requested or give a list of sponsorship levels. The letter should be professional without misspellings, grammatical mistakes or typos. These will make the requesting company look careless.
By Andre Bradley