Sending out a cover letter is great way to make a good impression on potential employers. Without this cover letter, each candidate is just another face in the crowd.
This letter needs to showcase who the person is and what they do. Samples of the work must also be included. Each firm needs to have a reason for hiring the person. When drawing the letter up, one must be specific and accurate. Articulation is a must, even in graphics design. One could showcase the best work around, but it won't mean anything without good articulation skills.
There are a few common mistakes many candidates makes. Below, they will be addressed. There will also be a resolution mentioned, so these mistakes won't be made as much.
There is such a thing as trying too hard. This cover letter needs to be detailed, yet simple. Simplicity is a gold mine these days. Most people want simplicity. Never repeat the imagery of the logo in the body of the letter. The body of the letter needs to be clutter-free. It also needs to be clean and concise. Every candidate needs to make their point and then drop it. Addressing the point too much, after it's already been made, is a turn-off to so many. This is also a good way to not get hired.
Read through the letter several times, even the rough copy. This is a process commonly referred to as "slashing and burning." Get rid of all the junk and fluff. This is something writers also have to contend with.
AWARDS DON'T ALWAYS TELL THE WHOLE STORY
A candidate could have won every major award in the universe. If, however, the writing style is weak and full of grammar issues, this is going to be telling. Firms will actually turn people away due to the grammar. Changing tenses a few times in one paragraph is a big deal to many. Each candidate needs to sell themselves in their cover letter. Without that sell, the firm won't hire.
DON'T BE GENERIC
This is another turn-off. Too many just want to get the cover letter "over and done with." These people skimp out on the name of the firm or boss. Companies want to see the research. If a candidate takes the time to carefully research everything for the cover letter, he or she stands a better chance at getting the job. This is a serious issue. There are many highly-qualified people who have been turned down. Why? These men and women didn't do enough proper research.
Taking the time to properly greet the boss in the letter will speak volumes. Think about this.
BRAGGING IS NOT GOOD
It's important to feel good about an accomplishment or two. Bragging is another story. No one likes a bragger. Keep the letter truthful. Bosses can see right through an exaggeration. This is not acceptable on a date, so why would it be acceptable here?
Unless someone brings it up, don't speak of it. Even when the boss does bring it up, minimalize the discussion. The best thing to do is not make it seem like a big deal.
DROPPING A NAME
This is a mistake that quite a few candidates have made in a job interview. The person feels it's okay to drop so-so's name. Why? They probably feel as though it will get them farther.
Every candidate needs to watch this. If it's mentioned in the cover letter, the boss will bring it up in the interview. If a name is going to be mentioned, get permission first. It's never a good idea to be on the receiving end, especially when being caught in a lie. Make no mistake, every person who does this will be caught. It will blow the chances of getting the job too.
When dropping a name, be sure the person know the person who is doing the interview. Don't just mention a name to sound important. All of this will ultimately backfire.
Here are some final things to think over. Writing a cover letter is all about having some common sense. If it doesn't make sense to an average person, don't do it. Have someone nearby. Have this person read what has been written. This way, any mistakes which have been made can be corrected right there.
Writing a good graphics cover letter takes time. No one is going to nail it the first time. If one is aware of what to avoid early on, those mistakes will take care of themselves.
It's all about the sell. Don't include promises that can't be kept. Don't include fictional material just to make it sound good. Just stick to the fact and focus on the grammar. The rest will take care of itself.